Vanessa Kirby, the actress who gave life to Princess Margaret in the first two seasons of The Crown and who rose beyond fame with the film Fragments of a Woman, makes her debut as a new ambassador for Cartier with a first installment dedicated to the fragrance La panthere.
Like Cartier's iconic animal, Vanessa Kirby follows her film career with determination. A free and independent spirit that is in tune with the desires that the panther embodies. For the artist, also known for her philanthropic commitments, it is essential to be yourself and move forward with determination.
“A panther doesn't give up its spots,” he says. Indomitable and wild, the panther is an animal that arouses much fascination. His fate is linked to that of Cartier; already in his time, Louis Cartier nicknamed Jeanne Toussaint “the Panther”. And it was she who gave it shape in 1948, imagining it in three dimensions. Since then, she has become the embodiment of the Maison's creative spirit and personality.
In the video directed by Nathalie Canguilhem, a story that is built between the real and the supernatural, between abstraction and figuration, Cartier returns to the original traces of his favorite animal where it all began, in the heart of a tropical jungle. There Kirby appears who, guided solely by her instinct, transforms into a feline, her double, a reflection of her personality, both predatory and protective.
“Every woman has a feline side and every flower has animal notes at its heart,” says Mathilde Laurent, the house's perfumer. La Panthère, a fragrance created in 2014, brings the chypre family back to the fore with a new feline floral: the union of historic chypre, mythical animal musk and fresh gardenia, with a lively appearance.
