Two school friends attracted to the world of fashion are behind Fake Gods, one of the emerging brands among young people. They are Eric Buyer and Mario Núñez, who at only 19 years old fulfilled the dream of creating their own brand. The first designs were devised during the Covid confinement, but it was not until December 2020 that the dream took business form as a university project.
Despite only getting a five out of ten in the project evaluation, the two friends still decided to go ahead with their idea. This is how, in January 2021, Buyer and Núñez were established as a company and put their first 105 t-shirts on sale. In 30 minutes they had sold out. All with an initial investment of zero euros thanks to a local supplier and distributor that allowed them to pay later.
In just three years, Fake Gods has sold 25,000 products, with a turnover of 1.3 million euros in 2023. “A good part of the success is due to the popularity of both the brand and Eric Buyer on social networks,” he explains. Nunez. Furthermore, the entrepreneurs have been able to make the firm known through celebrities such as the footballer Gerard Piqué or the rapper Quevedo.
This year, they plan to make the leap beyond online sales with the opening of three physical stores: in Madrid, Barcelona and a third location yet to be determined. Spain is its main market, but 10% of sales are already international, with the US as the first destination.
Núñez highlights that Fake Gods has gotten this far without the need for external capital, reinvesting profits and with the help of what is known as the three efes (from English: friends, family and crazy people). By 2024, the entrepreneurs plan to have a turnover of four million euros and expand the workforce by five people, reaching a team of 17. Two years from now, the co-founders see themselves established in the national market and making their way into other countries.
