Wolo, the 'start-up' that rents in a digital code

“Clients and needs have evolved, and the real estate industry needs to too.

Thomas Osborne
Thomas Osborne
19 August 2022 Friday 00:34
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Wolo, the 'start-up' that rents in a digital code

“Clients and needs have evolved, and the real estate industry needs to too. Wolo was born with the aim of improving and simplifying the entire rental process, from finding a tenant or a flat to solving any need or incident that may arise”, says Oriol Sanleandro, executive director of Wolo. The idea of ​​founding this digital platform specialized in long-term rentals came from the 101 Venture Builder company factory, which hired Sanleandro to direct it. In turn, Sanleandro contacted Ana Gallego, Jordi Cucala and Alberto Dahl to accompany him on this business adventure.

Since March 2020, Wolo has served nearly 4,000 owners in more than 250 cities across the country and "without having a physical presence in any of them," highlights the company's executive director. They grow fast. “We closed the second quarter with a turnover 20 times higher than that of the same period in 2021, thanks to quarterly growth of 50%. All this, despite the fact that the rental sector is decreasing due to the lack of supply”, affirms Sanleandro. The business model consists of charging a commission for putting owners and tenants in contact.

Wolo seeks to simplify and improve the experience of renting a home with a fully digital process. The start-up deals with posting the ad on online portals, managing applications, visits and carrying out an exhaustive analysis of potential tenants so that, in an average of nine days, the owner can choose among the pre-selected candidates through of the platform. In addition, they take charge of the payment of the monthly installments in case of non-payment. "We have managed to generate enough trust for an owner to give us his house keys without ever having seen us," says the company manager. On the tenant's side, Wolo schedules the visits to the different properties, allows him to sign the contract digitally, as well as configure the supplies and services he will need.

Based in Barcelona and with a team of nine people, Wolo closed a €1.2 million funding round in December 2021. The startup is currently immersed in a €3 million round. Investors include Target Global, Inderhabs, 101 Venture Builder and business angels such as Oriol Relats, Avi Meir (Travel Perk) or Juan Urdiales (Job