A veritable earthquake is shaking the world of apps at the hands of the Chinese TikTok company: The video editor CapCut is shaking the mobile market with more than 1,000 million users and ranking fourth among the most downloaded applications in the world , with a wave of followers especially in the United States.
This new app from the company ByteDance, creator of the ubiquitous Tiktok, is becoming an emerging player in the world of video editing tools around the world, and is coming to Spain with a foothold of 200 million active users. per month internationally
At a time when TikTok is dogged by spying accusations and is banned in several countries for security reasons, the new video editing app is gaining popularity for completely different reasons, and that is because CapCut has a totally opposite image to the one of his older sister.
CapCut is an application that helps users to edit their videos making them much more professional. The video editing tool has various editing features such as having various templates, using many available filters, applying visual effects and putting background music on your videos with the help of this accessible app.
Its popularity is due to the fact that it is very comfortable to edit and retouch videos with CapCut, unlike specialized programs for this, saving time and without the need for relatively extensive training: in short, it gives good and attractive results without much effort.
Videos edited by CapCut can be used not only for TikTok, Facebook and Instagram, but also for YouTube due to the way it professionally edits the video, a possibility that greatly opens up the market for this ingenuity coming from China and spread all over the world. everyone in a short time.
CapCut was launched in 2020, but it has not been until a few months that its growth has skyrocketed exponentially. According to statistics from Shanghai-based data tracker Diandian, the video editing tool has more than 200 million monthly active users and 1 billion small-scale publishers around the world.
The obsession of governments and regulators with TikTok and its dubious data and privacy management has nothing to do with Capcut, which is much less intrusive and more friendly to data protection agencies around the world, offering the face friendly from the Chinese company but still not dodging its ban in India.
However, CapCut's privacy policy specifies that the video-editing app collects photos, videos, user location, gender, and birthday of its users, relatively common data to be shared among users of video-editing apps. video editing like this one so popular and trending all over the planet.
And it is that CapCut has been with good numbers for months: last year, the application topped the download lists of application stores in the United States, along with other popular applications such as TikTok and the Shein fashion store, among others.
All this with a peculiarity, although before the application was not paid, that changed last year. The app started charging users for the cloud storage service and some of its premium options. The company justifies this change in strategy because it is hiring staff to design templates.
As TikTok remains in the crosshairs of the world and banned in its native China, CapCut's global downloads rose 43% to over 400 million last year, with the US accounting for a relatively low 7% of these downloads. , although its popularity is skyrocketing and these figures will change very soon.
