“This is my bag today, it's what Demna wanted me to carry,” Kim Kardashian explained to The Cut as part of the Balenciaga fall show, held on December 2 in the city of Los Angeles. Business decision or desire for prominence? Be that as it may, the Georgian celebrity and creator have managed to make headlines in the international press.
Kardashian is one of the most loyal clients of the Spanish brand's shows. The transgressive spirit of Demna Gvasalia, founder of the Vetements brand, further captivated the businesswoman, who often uses outfits from the brand on such important occasions as the Met Gala.
In Los Angeles, under the sun that peeked out from behind the famous palm trees, Kim Kardashian appeared wearing beige tights with black drawings, a fitted jacket with a central zipper and oversized sunglasses. But it wasn't anything about the styling that caught the photographers' attention, it was a supermarket bag with some flowers sticking out.
A cardboard bag from an exclusive supermarket chain in Los Angeles called Erewhon, where Leonorado DiCaprio, Hailey Bieber and Jennifer Aniston shop, and which was born as a healthy food option in 1966.
After a few minutes of uncertainty where no one understood why Kardashian had replaced one of her very expensive luxury bags with a bag from a supermarket, the resolution finally came. In a press release issued after the show ended, Balenciaga confirmed a collaboration with the luxury supermarket chain.
“A number of exclusive items, in addition to the 10XL sneaker, will be available immediately after the show: leather and paper bags, T-shirts, caps and aprons made in collaboration with Erewhon, the Los-based grocery phenomenon. Angels”
