The body is the new face, ready to take care of itself with assets such as retinol, AHAs (alphahydroxy acids) or vitamin C, on the top list of the facial routine. Body skinification is gaining ground, as are concepts such as body positive and body neutrality, which call for loving one's own body and not letting its image affect or define it, respectively. With the overexposure in social networks, and its artificiality, not comparing yourself with others, forgetting about judgments, freeing yourself from the restrictive canons of perfection and betting on physical and emotional well-being is key. Cosmetics and professional treatments are there to help with diagnoses, personalized proposals and without conditioning.
At what point in the dance of hormones is the body? “In adolescence, the challenge is to treat stretch marks on time when they are red; in adulthood, recovering the figure after pregnancy, preventing flaccidity and acting against cellulite and excess fat and, in adulthood, the enemy is muscle flaccidity that becomes very evident in the arms, for example”, summarizes Leticia Carrera, technical director of the Felicidad Carrera centers.
“Adolescence is the stage for preventing stretch marks and creating habits of hydration and body care. An asset that works is the gotu kola”, points out the team from the Instituto de Benito, which has just opened doors in Madrid.
“During pregnancy, the objective is to enhance the elasticity of the skin to prevent stretch marks and help the tissue to be more hydrated. At the same time, we recommend manual lymphatic drainage treatments and with appliances to reduce heaviness in the legs”, they add.
Menopause favors the appearance of localized fat in the thighs, belly, waist, buttocks and arms, weight gain and fat accumulation in the abdominal area. "Using antioxidant and firming active ingredients together with treatments that combine capacitive monopolar radiofrequency and carboxytherapy helps," they say from the Benito Institute. "In this period it is very important to play sports to increase muscle mass and follow a good non-inflammatory diet," they conclude.
In cosmetics, body serums are the last guests at a party where anti-cellulite, firming oils or self-tanners no longer reign supreme. They go hand in hand with exfoliants and some creams or lotions that go beyond hydration to seek a global rejuvenation of the skin structures to prevent sagging or hide acne marks on the back.
