Grupo Godó has bought a majority stake in Experientia Sports
Created in 2021, Experientia S
The company also offers other sponsorship strategy, marketing and measurement services, as well as audiovisual consulting and a division for the development and production of exhibitions and museums. Its large clients include relevant companies such as Coca-Cola, Suntory, Skoda, Zurich or Adidas.
Experientia has participated in important projects such as the development of the Legends football museum, which will be inaugurated in the coming days, and the “Magallanes y Elcano. Unlimited". He has recently begun to collaborate in the Madrid In Game project, created by the Madrid City Council with the aim of promoting and professionalizing the video game industry in the capital. These initiatives are joined by the organization of sporting events such as the extreme mountain bike competition Skoda Titan Desert Morocco and Almería, the Neom Titan Desert Saudi Arabia, the Zurich Marató de Barcelona, the Zurich Maratón de Donosti or the series of Mussara or the Indoor Trial of Barcelona among others.
With this operation, Grupo Godó intends to promote, together with the Experientia S team
The CEO of Experientia, Jesús García, will continue to lead the company and as a shareholder. "The alliance with Grupo Godó will help boost the growth of Experientia S
Carlos Godó, CEO of Grupo Godó, affirms: "We have been working on our diversification strategy for 4 years, disinvesting in assets in which we did not have a majority or that were not strategic, and acquiring assets in the field of content and experiences that contribute great added value to brands. The operation of Experientia S
This acquisition joins others recently made by Grupo Godó. These include Casanova, a creative agency with extensive experience in branded content, and the social and influence agency Leaders, now rebranded as Milkyway. It has also bought campaign activation agency Digital Group and organically created the experience agency Uptivity. The latter will now form part of Experientia S
All these acquisitions of the group have been integrated into the perimeter of the We Rock subholding, whose general director is Jorge Planes, who has led the acquisitions of the companies.
Grupo Godó adds these businesses to its wide offer in press, radio and digital. It has highly prestigious media outlets with leadership positions in the digital sphere, such as La Vanguardia, the group's flagship and a national journalistic benchmark with more than 140 years of history, or Mundo Deportivo, another of its major newspapers, dean of the press. sports since 1906. It also leads the radio in Catalonia with the general radio RAC1 and the music radio RAC105. In addition, it also has, among others, products such as Magazine, La Vanguardia Dossier, History and Life, Vanguard Books, etc.
