Kate Middleton, in figures: 218,000 new followers and trend in searches

While the silence of the British royal family regarding Kate Middleton's illness continues, the mystery about her illness added to the confusion created by the photographic retouching of her last image has made the couple gain prominence comparable to that of King Charles III during his coronation.

Oliver Thansan
Oliver Thansan
17 March 2024 Sunday 16:31
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Kate Middleton, in figures: 218,000 new followers and trend in searches

While the silence of the British royal family regarding Kate Middleton's illness continues, the mystery about her illness added to the confusion created by the photographic retouching of her last image has made the couple gain prominence comparable to that of King Charles III during his coronation. This upward trend in online searches has already been quantified by the company OnlineCasinos365, and it turns out that the princes of Wales are experiencing a golden age on social networks during these low hours.

The princes of Wales have gained more than 218,000 followers between Instagram and X (formerly Twitter) in the last week since the controversy over the editing of Kate Middleton's photograph. It is the largest number of followers gained by the family in a week since the coronation of King Charles in May 2023, a historical milestone that had not been seen since the accession of her mother, Elizabeth II, on June 2, 1953.

Keep in mind that Middleton has several titles and designations — she is the Princess of Wales; in Scotland, the Duchess of Rothesa; many refer to her as Catherine; In Spanish the correct thing is to call her Catalina; and in Catalan, Caterina de Gal·les—and that evidently affects the search figures and divides them into several. But, according to data from the aforementioned analysis platform, searches for the parameter "Kate Middleton" are at their highest point in five years, increasing 26 times compared to average levels.

Data shows that the couple's Instagram account has gained more than 170,300 followers since the account posted Kate Middleton's UK Mother's Day photo on Sunday, March 10. For its part, the Kensington Palace X account saw an increase of more than 48,000 followers.

The princes of Wales are not the only ones who have taken advantage of these moments of unwanted media attention due to Middleton's illness. Meghan Markle promoted her new household goods brand in a key week for the British royal family. Since her retirement from royal duties in Montecito, the Duchess of Sussex launched American Riviera Orchard just minutes before Prince William began his speech at the Diana Legacy Awards. The former actress's announcement was called opportunistic in the British media for coinciding with the day that Lady Di's legacy was honored.

It is clear that attention towards the Duke and Duchess of Sussex has decreased since the remnants of Megxit were finalized and also because Markle has not set foot in the United Kingdom. The last time the formerly known as the Fantastic Four - William, Catherine, Harry and Meghan - met was at Queen Elizabeth II's funeral in September 2022. Since then, Harry has traveled alone to the United Kingdom on various occasions, including them, to resolve legal matters, for his father's coronation or the express trip he made to visit Carlos III after announcing that he suffers from cancer.

Despite the many unfounded rumors and conspiracy theories, the Prince of Wales did not forget his wife during his speech at the Diana Legacy. “Everyone in need deserves a helping hand in life. That legacy is something that both Catalina and I have tried to focus on through our work,” Guillermo said Thursday night. That same day in the morning, the heir to the British throne attended another engagement at a center dedicated to youth. During his visit he was seen calm while he played pool, basketball and decorated cookies in a cooking workshop. Seeing that he was not very virtuous in this last activity, Guillermo assured that “my wife is the artistic one.”

This weekend, according to several British media reports, William and Catherine were seen with their children shopping at one of their favorite farms, the Windsor Farm Shop in Datchet. Although no photograph of the visit of the Princes of Wales has emerged, witnesses claim that the princess looked “happy, relaxed and healthy.” More news on the princess's health is expected in the coming days, as revealed this weekend by The Sunday Times.