Its hallmark is effective cleaning. The family business from Lleida Ilser Group (emerged from Ilerda Serveis), a leader in the distribution of professional cleaning products in Lleida, Tarragona, Huesca and Andorra, has increased its presence in the public sector over the last year, as a strategy to reorient and diversify its activity.
In fact, the firm has won several tenders for competitions from public bodies, such as schools, residences or facilities. The most recent, in June, was that of Transports Metropolitans de Barcelona (TMB), to whom the firm supplies cleaning and hygiene products, both in the toilets of public transport users and in the work areas of technical and maintenance personnel. maintenance. It has also won tenders called by the Government of Andorra.
Founded in 1988 by Fulgenci Cerón, father of the current CEO, Marc Cerón, it is the sixth company by volume in its sector in Catalonia, according to details from the firm. With a workforce of 29 people and a team of 11 vehicles, it distributes brands such as Proquimia, Tana Profesional, Vileda, Kimberly-Clark, Miele, Nilfisk, Hygolet, Rubbermaid, SCA... Cerón highlights that Ilser Group has a portfolio of more than 3,000 customers in a wide range of sectors, such as hotels, industry, cleaning companies, nursing homes, laundries, catering and hospitals and a catalog with more than 5,000 products and nearly 200 suppliers.
Cerón observes the competitive nature of the offers in the bidding processes, since they establish in the clauses conditions such as the maintenance of the prices of the service over periods of between one and two years. Given the context of the increase in the price of raw materials and the difficulties in acquiring certain products due to the supply crisis, the manager calls for "greater flexibility on the part of the administrations to adapt the public contractual rigidity to the current moment". Although he values the good functioning of the Generalitat's Public Procurement Platform, which "is a good option for SMEs to opt for contract management processes with administrations."
Ilser Group closed the year 2021 with a turnover that exceeded five million euros, a figure similar to that of 2019 and 2020. This year, it accumulates 32% growth, driven by the increase in the price of raw materials. More than half a year after the integration into its business project of the family firm Lleixiu l'Andorrana, doyen in the distribution of cleaning products in its country, the company will intensify its implementation in Andorra.
