Last summer we embraced the 'clean girl' trend both in updos with a polished finish, as well as in clean manicures and natural and simple makeup, all with the common denominator of pursuing an aesthetic of neatness. This fashion continued to be strong during the fall, but little by little we are saying goodbye to it.
The reason is none other than the fact that a tough competitor has emerged in the trend scene: '90s messy makeup' or '90s grunge makeup'. Videos of this aesthetic have exploded on TikTok, crowning this makeup style as the most acclaimed of the moment.
This style of makeup draws from the grunge aesthetics of the 90s, which in turn responds to a fashion, culture and music movement that distanced itself from conventions, seeking a more groundbreaking, irreverent, rebellious and dark essence. So, say goodbye to pastel tones to make way for black as the absolute protagonist. The key to '90s messy makeup' is a face with well-defined features and, above all, striking smoky eyes.
