Estrella Damm has released its summer ad, starring the singer Bad Gyal, and which also includes the participation of the youtuber xBuyer. Shot entirely in Catalonia, the piece is titled PKM, in homage to the motto of the queen of urban music, Pussy k mana (the pussy that she commands).
The ad invites you to enjoy the summer in the purest Mediterranean style, with a soundtrack written and performed by Bad Gyal and entitled El sol da me, which promises to succeed on the music charts this summer.
The plot places us in Tokyo, the city where Bad Gyal is offering a concert on his world tour. Alone, from the hotel suite where she is staying and browsing social networks, she unexpectedly comes across some xBuyer posts that have gone viral. Some videos in which she is seen enjoying herself in the company of a group of friends on board a fantastic ship in the Mediterranean, and that will completely change the singer's summer.
Alba Farelo, artistically known as Bad Gyal, is one of the most valuable proposals on the international music scene, with 19 Platinum Records and 5 Gold Records. Her music is built through the fusion of styles, inspired by the movements of global dance culture, including genres such as dancehall, reggaeton, and dembow, among others.
Now, the artist begins her new international tour in which she will present her latest hits −Chulo, Sin Carné or Real G (ft Quevedo)− which will be part of La Joia, her debut album scheduled for 2023.
PKM also has the participation of the youtuber Javier Ruiz, better known as xBuyer, a content creator who is already a benchmark in the world of football on the audiovisual platform, where he accumulates more than 5.4 million subscribers. On his channel, and alongside his inseparable brother Eric, he uploads all kinds of soccer challenges and reactions to current soccer issues, as well as the day-to-day life of his futsal team, with the same name as in the King's League. , xBuyer Team.
The script and direction of the new Estrella Damm campaign is the responsibility of Oriol Villar, also creator of the Mediterranean concept. A piece shot in different places in the city of Barcelona, as well as on the Costa Brava, which can be seen on the Estrella Damm social networks and at www.estrelladamm.com.
The cast of “PKM” is completed by Bàrbara Mestanza, Santos Adrián, Aida Quintana, Ostap Sokhatskyy, Gemma Ortega, Òscar Kapoya, Adriana Fornés, Gerard Clavell, Aleix Lorente, Kenny Álvarez, Mel Sukro and Júlia Godino, in a piece that has been shot entirely in different parts of Barcelona and the Costa Brava.
