If industrial robots are dedicated to executing physical or heavy tasks that were previously carried out by humans, in the same way Artificial Intelligence (AI) can perform intellectual jobs of lower added value – under the supervision of a superior in the flesh. –, so that men (and women, of course) dedicate their time to more intellectual and conceptual tasks.
These are some of the ideas that emerged on Thursday at the European industrial property forum organized by the Association for the Defense of Brands (Andema), which is taking place for the first time in Barcelona. In the discussions it has been said that in the digital age new legal problems arise: deep fake, cybercrimes, attacks on privacy. Industrial property violations alone cause the loss of more than 2,000 million euros and more than 50,000 jobs a year in Spain.
In a debate dedicated to the protection of intangible assets in the technological environment, Francisco Pérez Bes, digital law partner at Ecix, explained that with AI we gain efficiency and speed and it is already used to draft contract clauses or to regulatory consultations. Lawyers review and focus on the most complex tasks. “AI is like an intern with superpowers,” he commented.
Susana Fernández, head of Industrial Property at Inditex, agrees with these assessments but indicated that in her company at the moment AI is used only “as a private and internal platform” and that at most this technology can aspire to be a mere co-pilot of management. . Alejandro Martínez, lawyer in MediaPro's Innovation department, recognizes that AI is already a necessity to be competitive but he wonders "where does this information that we are providing to users end up?" Laura Urquizu, CEO of Red Points, assures that AI allows them to analyze 30 million links to detect possible fraud, in addition to carrying out lower value work.
And the metaverse? Martínez maintains that “neither technology nor society seem mature enough at the moment.” Urquizu has said that “the metaverse has entered a winter due to the lower investments of the current economic cycle”, while Susana Fernández has been skeptical because right now “you neither know where you are going to put the money nor do you know who is responsible ”.
