Meta wants to fish in the troubled river of Twitter and launches its own very similar app: Threads

The technological giant Meta, owner of Facebook, Instagram and WhatsApp, will launch this week a new social network called Threads, with which it intends to compete with Twitter.

Oliver Thansan
Oliver Thansan
03 July 2023 Monday 16:57
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Meta wants to fish in the troubled river of Twitter and launches its own very similar app: Threads

The technological giant Meta, owner of Facebook, Instagram and WhatsApp, will launch this week a new social network called Threads, with which it intends to compete with Twitter. The premiere coincides with a moment of low popularity of the microblogging social network owned by Elon Muk, which a few days ago announced to its users that it will limit the number of tweets they can see each day.

As reported by the US press, Meta is expected to announce the launch of Threads, a social network that will allow "holding digital conversations in real time" on Thursday, July 6. The application is already available in the application stores such as the Play Store, in the early access mode.

"Express yourself better with Threads, the Instagram Threads text-based conversation app is the space where communities come together in various discussions, from the topics that interest you today to those that will trend in the future," they have published from Meta.

Mark Zuckerberg, the president of Meta, had been planning for a long time the launch of a social network for online conversations in real time that would compete with Twitter, a platform that, despite the ups and downs and restrictions it has suffered since its acquisition by part of South African billionaire Elon Musk, continues to seem irreplaceable.

Musk recently announced the imposition of daily limits on the number of posts users can read, causing anger among followers of the social network.

Since Musk bought Twitter last year, he imposed different formulas to make the company profitable -such as charging for verified accounts- that have turned out to be a fiasco, for which he was forced to return the "verified" status to important accounts (for example , from the media or "influencers" with legions of followers) without having paid for it.

It also changed the Twitter service by modifying the algorithm that decides which posts are most visible, removed content moderation rules that prohibit certain types of tweets, and overhauled the verification process that confirms users' identities.

The Threads application has a point in favor in this beginning of its journey and that is that it will be connected to the Instagram platform, allowing users of that social network to follow the same users that they follow on the platform to share photos and videos, maintaining the same Username.

The rest of the interface, to be honest, looks very similar to Twitter. For example, there is a timeline where you can read the latest posts from the people you follow. You can also limit the display of your messages and share content from others on your profile (such as retweets). Also, users can verify their profile in some way. Yes, the blue badge is also present in Threads.