It has taken several months, but Elon Musk seems to have finally found the person who will replace him as CEO of Twitter. She will be a woman, as the billionaire has announced, although he has not given too many clues about her identity. But there is already one name on the table: Linda Yaccarino, head of publicity for NBCUniversal, according to the Wall Street Journal, citing people familiar with the negotiations.
Yaccarino seems to be most interested in the position that Musk currently occupies, according to this medium. Although nothing is closed yet, the person in charge would have transferred her intention to accept the position to her circle. In addition, she has tweeted a lot in recent months, expressing how excited she is that NBC is partnering with Twitter for the upcoming Olympics.
“Excited to announce that I have hired a new CEO for X/Twitter. It will start in 6 weeks!" Musk has pointed out, although he will retain "executive chairmanship, chief technology officer, product oversight, software and systems operator." The billionaire has sought a replacement, but will remain ubiquitous.
The still chief tweeter has been consistent with the online survey that he himself launched among users last December, to ask them if he should resign as director, which was approved by 57% of the participants. Although he said that he would abide by the decision, he did not at the time.
His response was: “I will resign as CEO as soon as I find someone crazy enough to take that position! After that I will just run the software and server teams,” he tweeted back then.
From the moment he made the purchase of Twitter last October for 44,000 million dollars (about 40,300 million euros), Musk assumed the operational direction, implementing numerous changes in an erratic manner. One of the most notorious: the failed implementation of Twitter Blue at the end of the year, which caused the social network to be flooded with fake accounts; He had to rectify and it took weeks to launch the final version.
The criticisms have been repeated in recent months, because many still do not understand why the billionaire has insisted on taking charge of the daily management of such a complex network.
In addition, the company has been severely undercapitalized by losing almost four fifths of its staff, mostly dismissed and in other cases due to voluntary marches. It should not be forgotten that Musk cut staff within hours of his arrival at the company.
Since Musk took over the reins, he began to implement various forms of monetization: he laid off 80% of his workforce, auctioned off his office furniture and announced that he would limit access to his application programming interface (API), he implemented the subscription system Twitter Blue, which has been a fiasco.
But Musk's constant controversies and swings, such as changing the Twitter logo for several days to that of the Dogecoin cryptocurrency, have caused advertisers to flee the social network en masse, causing ad revenue to plummet recently. up to 75%, according to The Washington Post.
