70 years ago the legendary Fifty Fathoms was born. An icon. A watch revolution, signed by the Swiss manufacturer Blancpain, which provided the first authentic diving watch, designed and certified by professionals. And now Swatch pays tribute to this legendary piece with five models made of Bioceramic material, powered by a SISTEM51 mechanical movement and water resistant to 91 meters, which has sparked a new revolution. A new craze that has lifted the spirits of collectors and lovers of brands from all over the world. Of both From Swatch and Blancpain.
After the overwhelming success of the Moonswatch Bioceramic Omega x Swatch model, launched almost a year and a half ago, this weekend the firm once again collapsed the avenues of luxury with the novelty presented in its boutiques in the 11 selected cities . There were queues in Passeig de Gràcia (in front of the Barcelona store), in Serrano (Madrid) and Juan d'Austria (Valencia), as well as in Geneva, London, Paris, New York, Shanghai and Tokyo, from fans who they didn't hesitate to sleep flat to get one of these wish watches (only one per person was allowed).
It is a non-limited collection, but it repeats the successful formula of the Omega Speedmaster replica worn by Neil Armstrong and Buzz Aldrin when they set foot on the moon in July 1969 and which Swatch released (in quartz, for 250 euros) on March 22, 2022. If at that time Swatch raised its eyes to the sky with Omega, now it dives into the oceans with this collaboration with Blancpain which it has called Bioceramic Scuba Fifty Fathoms.
They are five watches with a mechanical movement that cost 390 euros and which, as explained by Gonzalo de Cevallos (the top manager in Spain of the Swatch Group experienced this madness live in the store on Passeig de Gràcia in Barcelona, in the same way as Nick Hayek , the executive director of Swatch Group, did in Geneva), faithfully reproduce the hallmarks of the original Fifty Fathoms. Water resistance (up to 91 meters, or what is the same, 50 fathoms or, in English, fifty fathoms), exceptional readability, safe rotating bezel and anti-magnetic protection are, in addition to its mechanical movement, the hallmarks of these five watches that refer to the different oceans: Arctic Ocean, Pacific Ocean, Atlantic Ocean, Indian Ocean and.
Many young people equipped with dark sweatshirts, chairs, mats and whatever it takes not to lose the round (some said they were there to later profit from the resale), parents and children (such as Álex and Guille, who slept in the front row dreaming of that Blancpain watch and the possibility of also buying the blue Mission to Neptune from the previous collaboration with Omega, which today still remains a challenge) and expert collectors (such as Nicolás, a Colombian economics student who from the afternoon before the opening enlightened his colleagues in line about Blancpain's technical greatness) were some of the many (or few, depending on how you look at it ) who were able to purchase one of these Bioceramic Scuba Fifty Fathoms that sold out by noon yesterday. But more will come. It is not, it is insisted, a limited edition.
