In the electoral campaign, on the hunt for potential voters, the ingenuity of communication equipment is put to the test. This explains why Valents' candidate, Eva Parera, has turned to Tinder to make herself known to Barcelona voters, to whom she tells them that she is the mayor they are looking for.
Parera has opened a profile on the popular social network to find a partner, but not to find his better half or an occasional flirt, but to promote his candidacy for mayor of Barcelona. From now on, many of the citizens who also have an account will be able to give a like to match with the councilor and mayor.
In the short biography that accompanies the profile, the 49-year-old candidate from Valents says that she wants to meet people "who want to improve Barcelona" and affirms that "security is non-negotiable", which is why she rules out getting along with "colauers, cupaires, squatters and communists".
In the presentation of this singular initiative, the leader of Valents has explained that she wants to meet other people from Barcelona "who want to improve the city and enjoy its streets and parks, but cleaner", as stated in the profile of Tinder, who also points out that he loves to "go out for drinks" and go to terraces, although, yes, "safety is non-negotiable".
The image with which Parera appears on Tinder is the Valents electoral poster, with the slogan "Barcelona great again", inspired by the campaign that led Ronald Reagan to the presidency of the United States in 1980 but also with clear Trumpist resonances. . “Do you want to make Barcelona great again with me?” Parera asks his possible matches.
"We thought that it was a good communication strategy, very original," Parera explained with a laugh, after assuring that he was not looking for a partner. "We try to get our proposals to people through all the channels we have and we have worked a lot on social networks, we are doing very well. Our political videos are the most viewed in all of Spain. We want to connect with the young electorate."
Parera, as announced by his press team, also has open profiles on Twitter, Facebook, Instagram and Tiktok. On Twitter, the Valents leader has 12,400 followers; on Facebook, about 3,000; on Instagram, about 7,900, and on TikTok, almost 23,000. If everyone voted for her on May 28, she would surely get a good result, she must have thought.
