Dua Lipa, the most profitable global star

A star is born. Or something that is more difficult, one has been consolidated in the firmament. Because on August 22, 1995, one of the women was born who, today, plays the difficult role of mass idol thanks to a year of incessant success. Because since a very young Dua Lipa released her first big single, New rules, in 2017, the artist has carved a hole in the music scene with a more than enviable resume with awards, nominations and collaborations with singers like Elton John or Miley Cyrus. But if one year has catapulted the British woman to fame, it has been 2023, and there is unequivocal evidence of this. Without further ado, her song for the Barbie soundtrack, Dance the Night, wasn't just a Greta Gerwig whimsy. The prestigious – at the same time award-winning – director knew very well the social impact of Dua Lipa on Generation Z. First as a feminist icon and then as a reference against xenophobia. His father, Dukagjin Lipa, fled the war in the Balkans in the 1990s, like many other refugees, to settle in the United Kingdom. The singer has shown more than once on social networks her position on the Albanian patriotic identity. He has also done it against the patriarchy. "You have to work harder to be taken seriously", he confessed to Attitude magazine. And all this does not scare the brands, it interests them. Therefore, returning to the universe of Barbie, its link with the most anticipated film of the year has only added zeros to its bank account. Donatella Versace set her eyes on the British singer some time ago and has been in charge of designing almost all of her wardrobe for her last tour. And, if that wasn't enough, Dua Lipa has designed her first fashion collection with Versace, La Vacanza, which she has promoted at all the Barbie premieres. A collaboration that, just one week before launch, according to data from Launchmetrics, has generated a Media Impact Value of $24,700,000 on the internet. Recapitulating in time until the first Sunday of May, the artist walked the red carpet of the Met Gala 2023 acting as a host alongside Penélope Cruz. A milestone within the reach of very few. Her love life also grabbed the media headlines. Far from becoming the gossip of the moment, Dua Lipa chose the glamor and glitz of the Cannes Film Festival as the venue to make official her relationship with French filmmaker Romain Gavras, who has also directed numerous hit music videos for to Justice, Kanye West or Jay-Z. She chooses how, when and in what way. And yes, it works for him at the moment.