Regardless of whether you started your virtual race car driver career behind the wheel of a Porsche 959 in the 'Test Drive: The Duel', a Nissan Skyline in the 'Gran Turismo' or a Mitsubishi Eclipse in Need for Speed: Underground', the new racing game 'Beat That' give rise to a nostalgic review.
'Beat That' takes namely its players on a journey through bilspillets history - from the gritty 8-bit graphics to halvrealistiske raindrops on the screen. Also the cars are newer, as one progresses from track to track, but unlike the classic car racing is the variety of car models here are quite limited.
Actually, there are only cars of one brand with in the game: Acura.
It hangs together with the fact that the game is a part of an advertising campaign for Acura, which is Honda's luxury brand. Behind the campaign is the american advertising agency MullenLowe, and Danish Martin Pagh Lucas has been to realize the game.
It writes Automobile Magazine.
In an interview with the magazine tells the dane, it is far from a coincidence that the 'Beat That' takes its players on a time travel. It makes it namely possible to promote Acuras historical heritage.
- In 2019 bad Acura us to create a campaign that would focus on Acura as a brand, and not a single car model. At the same time, opened the door ajar for us to be able to let their classic cars - such as the original Acura NSX and the world's best certified car Integra Type R - be included in the campaign, he says to the Car Magazine.
the Article continues under the picture ...
In the first orbit you are allowed to try out the NSX 1991. Photo: Mullenlowe
in Addition to the Acura NSX (1991) and Integra Type R (1998) do you get along the way is allowed to drive the RDX (2020), NSX (2020), as well as the concept car Type S and racing car ARX-05.
The oldest car in the game, the Acura NSX, is from 1991. Then follows the Integra Type R from 1998. Thus, we have to do with a couple of rebates in the bilhistorien from the last 30 years, says Martin Pagh Lucas to the magazine.
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MullenLowes campaign for Acura is two-fold: in Addition to bilspillet have the agency also created a tv campaign for made, as in the 'Beat That' puts the focus on the Acuras models through 30 years.
That particular Acura NSX and Integra Type R models will be highlighted in the campaign are, according to Martin Pagh Lucas together with, to the bureau will want to turn to those who bought their first car in the 1990s.
for The same reason bilspillet in his eyes an obvious approach.
- With the 'Beat That' we have taken the two parts of the american popular culture of loving care, and gave fans the opportunity to run their ungdomsbiler in a style that draws inspiration from computer and arcade game from the time, he says to the Car Magazine.
the Game works for both the computer as a tablet and smartphone and can be played here.
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