Rosalía turns everything she touches into gold. Or perhaps we should say on ice, taking into account the hot summer we are facing, a concept that would connect much better with his staging for his new clip, which in a matter of hours has already become a trend around the world. .
The Catalan artist has once again shown off her versatility and chameleon-like ability to succeed in a record somewhat removed from what we had seen in her infinite sound catalogue: the song of the summer, yes, tuned under her creative prism.
The interpreter premiered last Wednesday the video clip of the song Despechá , without a doubt one of the hits of this season of sun and beach, driven by the journey it has had on social networks such as TikTok where the topic is causing a great fury. Rosalía was able to verify it in her first concert of the presentation tour of her Motomami album in Almería, a feedback that surprised the artist herself and that opened the door to prepare the next step.
This is the starting point of a more or less improvised roadmap but with perfectly calculated pillars. The breeze blowing at the time conjured up some elements that made the song perfect for trying something new.
The rhythm, inspired by merengue and Dominican mambo, very suitable for summer, together with the usual empowerment of the artist, with a few more decibels of sensuality, and a message that invites you to free yourself, just at the time of year in which people tend to challenge their problems more and live in an uninhibited way.
It is undoubtedly the perfect cocktail to build a success that works in summer, but there was still room to try to give one more twist and activate the surprise factor that the Catalan interpreter usually embraces in most of her projects. If the public had made the song their own in such a passionate way, surely the artist along with her trusted team thought it was time for her to turn her waist and leave the divismo and the lighting of the spotlights from the stage to literally go down into the arena.
Yes, with conditions. This time Rosalía left the most unattainable artifices, luxuries and staging in the closet with the challenge of making what is ordinary for her great public end up becoming something extraordinary. Neither private parties on yachts, nor choreographies in exotic paradises, nor heavenly altars.
The intention in Rosalía's new clip is to make a traditional portrait of that summer reality that most mortals enjoy, with a wink made in Spain and a picture full of clichés that, although at first glance more than one they would throw back, perfectly x-raying the summer staging of most of the country's beaches.
If there is something strongly demanded by the millennial or centennial public, it is a closer prototype of an artist, one that is shown with their scars and that allows them to activate their aspirations through identification in a comparison that, yes, sometimes is much more Far from the reality of what it seems. Imitation on social networks is a constant, hence the collaboration of the artist who decides to humanize himself in the same environments as the others, is not only well received, but also generates a more or less excessive euphoria.
Rosalía chose Mallorca to immortalize her new hit, and took advantage of the recital she gave in Palma on August 1 to carry out her plans. Two days earlier, the artist turned the beach of the fishing village of Portixols into the perfect setting for her staging in a decision that, by the way, has led to a major promotional action for the Balearic island.
The clip has been directed by Mitch Ryan, who already worked with her on the Hentai video, although this time the result has been very different. In record time, but with a very clear concept, Rosalía drew a costumbrista portrait, even somewhat cañí, of a reality that she knew well. Low-cost picnics in the sand with potatoes, ham and cockles, water pistol fights, bodies far removed from the canons of beauty, older ladies fanning themselves on their chairs, children fussing near other people's towels, touches with a soccer ball and improvised dances with more revelry than rhythm coexist in the little more than two minutes that the video clip lasts.
Rosalía, who appears at the beginning lying on ice packs in an image reminiscent of Botticelli's iconic The Birth of Venus, participates in the beach costumbrist painting dressed in most of the shots in a red bikini and unbuttoned mini shorts, a very usual in the 2000s. The same time when he played with his sister to fill her body with shells, an image that he also recovers for this video.
It is the reconversion of the mythical summer song that triumphed in previous times, going through the current filter where it is more sought to get hits that adapt to the summer season of festivals, tents and discos, than to follow the parameters of a somewhat more pachanguera formula. who sponsored Georgie Dann.
Rosalía has done it again: to create a new success embracing risk, without losing her artistic identity. She pity that she has not arrived in time to introduce the new guest of the Spanish beaches: the wild boar. It seems that even they have decided to be spiteful. And that too has merit.
