Club Marketing Barcelona has taken a bold step towards disseminating knowledge and excellence in the field of marketing and innovation with the launch of its new podcast, One2One.
This exciting project will provide marketing professionals, entrepreneurs and enthusiasts the opportunity to immerse themselves in meaningful dialogues with leading experts in the field.
The first installment of One2One highlights the participation of Oscar Ordoñez, Marketing Director
One of the key aspects highlighted by Ordoñez is the importance of brands establishing solid connections with their audience, creating emotional bonds and encouraging participation through the use of branded content. This approach seeks not only to entertain, but also to convey the values inherent to the brand.
Ordoñez also addresses the evolution of advertising and how consumer expectations have changed, increasingly focusing on the emotional experiences that brands can offer. In this context, he mentions the importance of "accompaniment marketing", a strategy that focuses on accompanying audiences in what interests them instead of simply explaining the company's products and services.
But One2One doesn't stop there. The next guest, who will join the conversation on October 14, will be Genís Roca, a renowned expert in innovation and digital transformation. Roca specializes in helping companies understand technological changes from a business perspective.
These conversations, led by Lluís Torra, president of Club Marketing Barcelona, and with the collaboration of Caixabank, promise to offer an exclusive vision of the strategies and tactics that drive success in the exciting world of marketing and innovation.
The Marketing Club Barcelona positions itself as an entity dedicated to promoting knowledge and excellence in the field of marketing. Through events, conferences and various activities, the club provides valuable learning and networking opportunities for marketing professionals and lovers in Barcelona and beyond. One2One is added as an additional platform to enrich this valuable ecosystem of knowledge and professional growth.
