There are restaurants that have a single menu where you can see all the dishes they offer, from starters to desserts, and even drinks. However, there are others who reserve desserts to put them on a separate menu. It can be like a surprise, you won't know what dessert you will want until you have to order it. However, the intention of the separate letter has nothing to do with this idea and tiktoker @tuefectomariposa reveals how the establishment wants to manipulate you.
It's as easy as comparing it to an all-you-can-eat buffet. "What's the first thing you find when you walk in?" asks the brand marketing specialist. Yes, dessert. On the other hand, "when you go to an a la carte restaurant, dessert is usually on a separate menu."
The place where you place the desserts is important and "it is no coincidence" that they are the first one you see in a buffet or the last one in a restaurant.
"At a buffet they are interested in you eating as little as possible" because it is a set price, whether you eat more or less, you will pay the same. That's why, at the entrance, they boast a wide variety of sweets so you can decide to save time to try them. "Unconsciously, you will eat less food because you will be remembering the desserts," explains the tiktoker.
Now, when you go to a restaurant, they are not interested in you reserving desserts and, therefore, they do not show them to you until the end, so that you prioritize ordering the main dishes, which are the most expensive. The content creator remembers that "order matters, a lot."
