The artistic director of the Granada Festival, Antonio Moral, has presented this week in London for the first time and in Paris for the second time the program of the contest held in the Andalusian city and which occupies magical places in the Alhambra. This year, in its 73rd. edition -from June 7 to July 14- Granada concentrates the most explosive of the international classical music scene -Kirill Petrenko, the Vienna Philharmonic, Klaus Mäkkela...- as well as flamenco and some dance companies: in total There are 116 shows in 33 days. Moral goes through the front door.
This year is the first time we do it in London and the second time in Paris. Last year we also presented it in Luxembourg and Milan, as the orchestras from those two cities came. And this year we will also present it in Toulouse, Munich, Milan (again) and Vienna on May 8. I think it is absolutely fundamental and necessary to be present in those cities to publicize the festival and Granada as a tourist place, and not only to the music media, but also to tour agencies and travel magazines. That is why we make these presentations in collaboration with TurEspaña and the Cervantes Institute. Spanish festivals generally have a marked local character, but Granada's has to go further, as it has always been an international festival, although for quite a few years it lost that quality. And that is precisely what we are trying to recover. And I can assure you that it works!
