The decision of Zomato, an Indian food delivery company, to dress its distributors in different colors depending on whether they ordered vegetarian food or not, has generated great controversy in India. Criticisms for loss of privacy have been so numerous that the platform has decided to withdraw this new uniform.
"We now realize that even some of our clients could have problems with their landlords, and it would not be pleasant if it happened because of us," acknowledged the company's founder and CEO, Deepinder Goyal, on the social network X, formerly Twitter.
This does not mean that Zomato will stop serving vegetarian dishes, but rather that it has decided to "desegregate this fleet by using the color green." "All our passengers, both our regular fleet and our vegetarian fleet, will wear the color red," the person in charge continues in his message.
The Indian delivery company has taken this decision to ensure that "red uniform workers are not wrongly associated with non-veg food and blocked by RWA or society during special days."
Food is not a minor issue in India. It is a country where the preference for vegetarian food goes beyond reasons such as respect for animals or environmental awareness and enters into the field of caste and notions of ritual purity associated with Hinduism, recalls the EFE agency. .
Goyal is grateful for the hundreds of comments received in just a few hours: "Thank you all for talking about this last night. It made us understand the unintended consequences of this implementation. All the love and all the efforts were very helpful and helped us get to this optimal point".
