The European Statistical Office (Eurostat) has calculated that, by 2030, three out of every ten Spaniards will be 65 years old or older. This means that 11 million people in our country will be potential clients of the silver economy, that is, a system of production, distribution and consumption of goods and services aimed at older people. The main objective of the companies promoting this silver economy is to satisfy the specific consumption, leisure and health needs of this group with high purchasing power.
Focusing on the aging population as a potential market niche is something in which other Western countries, such as the United States, seem to have a significant advantage. And, for example, in the field of everyday objects designed so that the elderly do not lose autonomy, the American company CanGo has launched its homonymous cane for sale, which it defines as intelligent and which has the features that already the elders of the present (and the future) need.
A cane is the best ally for a person with reduced mobility to guarantee adequate physical activity. If you add to this other functionalities such as being located for your loved ones or the possibility of talking to them without even picking up your mobile phone, CanGo becomes the perfect object to accompany you on your walks. Below, we discover everything that this smart cane can offer you:
As you can see, it is an innovative and highly functional object that can help you significantly improve your quality of life. Of course, it costs 380 euros and, at least for now, the company only ships the cane to the United States and Canada.
