Three generations. Three cultural icons. Three women whose vocation has taken them, along different paths, towards the same destiny. Charlotte Rampling, Lila Moss and Alaato Jazyper are the three women who, with the help of Massimo Dutti, have established a dialogue between fashion and the particular artistic vision of the moment.
A campaign that responds to the name "True minds" and that is not a typical fashion editorial, but rather the firm has created a series of portraits starring these three muses where through a look and a pose , transmit the spirit of an entire generation.
Charlotte Rampling (Sturmer, United Kingdom, 1946), film legend and style icon, this British actress was one of the greatest beauties of her time. Rampling was one of those women who tended to be contrary and who did things “her way.” In 2009 she posed in a controversial nude in front of the Mona Lisa for photographer Juergen Teller and in 2016 she did it for the Pirelli calendar.
Lila Moss is also British, but was born in London in 2002. Daughter of Kate Moss and the journalist and editor of Dazed magazine
Alaato Jazyper is a model from Kenya who began her career in her native country and, through her personal Instagram portfolio, managed to get the modeling agency Fuse Model Management to notice her and hire her. Jazyper is the example of how with strength and courage you can confront the inherent racism in the fashion industry and hit the table working for big brands like Valentino, Givenchy, Loewe, Schiaparelli or Jacquemus.
Massimo Dutti shows unpublished photographs that promise to disconcert and in which each of the protagonists - Moss, Rampling and Jazyper - have turned their stylistic utopias into creative realities, those that bear the seal of lasting with the strength of timeless works.
A tribute to legacy and tradition and an innovative formula also to advance the brand's new collection with versatile and high-quality pieces, capable of standing the test of time, even if fashion trends continue their course. A line that, like its protagonists, challenges the buyer to buy intelligently, with the intention of creating their own style through the infinite doses of inspiration present in this campaign.
