Massimo Dutti aligns its corporate image with its most essential DNA: elegance, aesthetics, silent luxury and its own character are now also part of its logo. The brand has presented the new logo along with the latest Limited edition collection of this season, where it demonstrates that its personality and values remain intact despite the change.
The Spanish firm's new graphics present a finer and more refined form, a typography style with fewer flourishes that fits with the contemporary vision of Massimo Dutti's classic style.
The new logo replaces the one that had been used since its origins as a men's fashion brand, which dates back to Barcelona in 1985. The renewal of its image is accompanied by an omnichannel strategy, in which the interior design of its stores - almost 600 in 72 markets in Europe, America and Asia – even the new collections come together to present its new identity, maintaining the characteristics that have made it and maintained it as a reference in fashion for an adult, elegant and versatile audience.
Art, natural materials and light take center stage in this new stage in which the firm, owned by the giant Inditex, seeks to differentiate itself from the predominant corporate aesthetic in the sector without losing the values that have made it the perfect example of combination between timeless fashion and modernity.
