Yo soy Betty, la fea premiered in Colombia in 1999. It was the story of Betty, a young economist who started working at a fashion company where she sang like a clam: she hardly took care of her physical appearance while some of the workers were deeply superficial. After becoming popular as Ugly Betty, being broadcast in 180 markets and having 28 adaptations, including the Spanish one starring Ruth Núñez and Alejandro Tous, it will now return from Amazon Prime Video.
Ana María Orozco, who played Betty, is on board the project, as is Jorge Enrique Abello, who played Don Armando. In the series, Betty is still married to Armando, who was her boss, while also rebuilding her relationship with her teenage daughter. This will make her enter a crisis. Did she make the right decisions in her youth? Did she decide well her priorities in her life? Was it worth the journey?
“I am Betty, the ugly one had a healthy energy, with a huge impact that this character generated in the codes of conventional beauty, which explains why it became a global franchise with which all women could relate”, has explained. Francisco Morales, who leads Amazon Prime Video's content and acquisitions strategy in Latin America.
The team for this revival or sequel, for the moment, includes director Mauricio Cruz Fortunato, who was in charge of a recent phenomenon like Café con aroma de mujer, and Juan Pablo Posada and Yalile Giordanelli as executive producers. This time, in addition, Orozco and Abello hold the role of associated producers. It is increasingly common that, when an actor is essential in a project that requires a certain degree of commitment on his part, he tries to have a certain degree of control over creativity.
The reason why Amazon Prime Video has been interested in recapturing the series after almost a quarter of a century since its premiere seems to be in the consumption of the original series on the content platform: on November 22 of last year the first was uploaded season of the soap opera to the catalog of the Amazon service and, eight months later, this unexpected choice has been made.
