The concept of golden hour, also known as the magic hour, marks the new launch of Fenty Beauty, the brand with which Rihanna has revolutionized the beauty industry. The artist has unleashed madness on social media with the Soft'Lit Naturally Luminous Longwear Foundation, which promises to leave the skin with that flattering golden glow.
A few days ago, the cosmetics firm announced a mysterious launch that quickly captured the attention of its customers around the world. The images already showed that the golden hour had a prominent role, a light that many use to take their photos and with which they achieve that radiant and illuminated skin in a very natural way.
"We spent a lot of time perfecting the Soft'Lit formula. To achieve the perfect amount of luminosity but not look greasy, we had to make sure the formula not only offered the right amount of coverage, but also provided ingredients that would enhance coverage. "We created that special level of luminosity along with the high-performance wear that Fenty Beauty foundation is known for," explains Rihanna.
The new long-lasting foundation provides that smooth, even and luminous finish that you can only get in that golden hour. With high-performance medium coverage, the product is highly hydrating and leaves "a natural, authentic glow," according to the artist's makeup artist, Priscilla Ono.
In a meeting with La Vanguardia.com, the professional highlights that the foundation is very hydrating and is suitable for all skin types. "It's a unique foundation, it hydrates and doesn't leave that oily finish, but rather the finish is very fresh," she notes.
Soft'Lit Naturally Luminous Longwear Foundation is formulated with ingredients such as Kakadu plum extract, rich in vitamin C and antioxidants that brightens and improves skin tone. It also has Papyrus Cyperus leaf extract, which guarantees that hydration.
A product that can now be purchased at Sephora for 39.90 euros, and that is available in fifty shades, thus fulfilling Rihanna's desire to have a cosmetic brand where diversity and inclusion are two of its basic pillars. Priscilla Ono recommends applying foundation with the new Foundation Brush 145, which allows for an even application that even reaches the creases of your nose and under your eyes for a flawless, blended finish with minimal absorption. "With this tool it's much faster," she says.
To get the tone right, the brand has enabled a filter on its networks and website that helps find the most appropriate foundation. The firm also points out that the shades of the Soft'Lit Naturally Luminous Longwear Foundation are compatible with those of the Pro Filt'r, so those who already use this product can quickly know their shade.
During the meeting with Ono, the makeup artist also confirmed which are the three products that Rihanna cannot live without and with which she achieves easy and very flattering makeup. These are the Match Stix bars, one of the firm's first items; the Invisimatte 2.0 mattifying powder and the Gloss Bomb lipsticks, available in different shades.
It also reveals one of the Diamonds singer's beauty tricks. "She loves using ice to reduce dark circles and then applies the We're Even hydrating concealer," says the makeup artist.
