The auction of the first eleven MoonSwatch Moonshine Gold briefcases containing the 11 watches from the highly sought-after Swatch “Mission to Moonshine Gold” collection ends at Sotheby's on Saturday. The sale has once again unleashed maximum attention among lovers of both brands, Swatch and Omega, since it is the first time that these non-limited but exclusive edition models are offered in a single set.
The proceeds from the auction of these eleven briefcases that offer this unique combination for the first time will go entirely to Orbis International, an entity with which Omega has collaborated for a long time and that fights against avoidable blindness and vision loss around the world. .
The main reason why these 11 briefcases are up for auction, which in recent weeks have been displayed in 11 selected Omega Boutiques (Zurich, Tokyo, Bangkok, Singapore, Hong Kong, Beijing, New York, London, Milan, Paris and Sydney) It is children, who are also one of Orbis' great concerns. In fact, the work of this entity is especially valuable for them and allows many to see their parents, the moon and the stars for the first time.
Through its programs and on board the Volante Eye Hospital, Orbis has served millions of patients and has also provided training to ophthalmic professionals in the most needy areas of the world.
The original Omega x Swatch MoonSwatch collection generated widespread interest in March 2022, when it was launched to resounding critical and sales success. It is a model that from minute zero became an object of desire for collectors.
Made from the revolutionary Bioceramic material, the 11 colorful models are inspired by space and planets and also pay homage to the legendary design of the Omega Speedmaster. Throughout 2023, the collection received a radiant touch embodied in the “Mission to Moonshine Gold” versions. These 11 watches feature a seconds hand coated in 18K Moonshine™ gold, a distinctive alloy created by Omega that gives yellow gold a more subtle and durable shape. Each of the Moonshine™ gold hands features its own special details, such as the strawberry motif on the Strawberry Moon in July, the flower motif on the Flower Moon in May, and even a “lollipop” design inspired by the 1961 Speedmaster CK2998 watch. .
The briefcases themselves are truly unique, containing a gold monocle with the Omega x Swatch logo and a unique coin, engraved with the three-letter aviation code of the city in which it has been displayed (e.g. HGK on the case of Hong Kong). This same code will be engraved on the edge of all the watches contained in the briefcase of that specific city. The auction is organized by Sotheby's and can be accessed online and from anywhere in the world, through Sotheby's.com, where bidding will begin on February 12 and end on February 24, the day of the next full moon. This is a series inspired by space that will generate excitement throughout the planet.
