Love TV Channels, the Barcelona-based startup specialized in the production of FAST TV (free streaming television with advertising) thematic channels, celebrated its first anniversary this month. “This first year has been an exciting and rewarding journey for us,” said Teresa López, co-founder of the startup with Jacinto Roca, at an event to celebrate the anniversary of this project present in the main markets of Europe, the United States and Australia. .
“We have launched 13 television channels with localized and free premium content, but the most important thing is that we have built the foundation for the development of more channels, more distribution and more commercial opportunities starting in 2024,” added López, who advanced a new investment round “that will allow us to reinforce current channels with our own current production and create new channels, thus increasing collaboration opportunities with our partners.”
“The trend of FAST channels in the United States gives us a vision of the potential in Europe. FAST channels represent 30% of all ad views in the United States and 8% in Europe,” analyzed the vice president of media analysis at CRS Global, Gavin Bridge. He predicted “that the FAST model will continue its rapid rise in Europe, generating increasing revenues and establishing itself as a fundamental distribution format for the future.”
In this context, companies like Love TV Channels play “a fundamental role in the advancement of FAST in Europe; Its ability to adapt to the particularities of each European market, different from the US market, is crucial. Offering localized content allows them to reach diverse audiences across the continent,” he stated.
Since its founding, Love TV Channels has launched 13 TV channels under three brands with content in five languages and distributed in 17 countries: Trailers, a channel dedicated to movie and series recommendations; Love Wine, dedicated to the world of wine through trips to wineries and wine regions; and Love The Planet, a channel dedicated to sustainability. Love Crime will be released in 2024
The company has closed agreements with more than 80 content partners, including RTVE, TED Talks, Blue Ant Media, Off the fence, Java Films, Deutsche Welle, Minerva Pictures and ZDFE. Furthermore, in its first year of operations, Love TV Channels has launched the pilot of its first original production, Sustainable Territory, presented by Guillem Bargalló, dedicated to current issues on sustainability.
