The media spotlight follows Cristina Pedroche wherever she goes. The television presenter knows how to make headlines and this time she has used it to promote a special collaboration.
The Spanish journalist published several images of her new campaign with Puma on her official Instagram account this Friday. Beyond modeling for said campaign - in which she appears naked and covered by a type of cushion in the shape of a lightning bolt - Pedroche has acted as a designer this time.
"Happy to share with you my new Puma collection," he writes in a text attached to the images, where he also justifies his nudity: "There are also beautiful clothes but in this photo I wanted to give all the prominence to the lightning bolt and the sneakers."
The television host has thus created a capsule line in which not only is a new look given to one of Puma's most famous models, the Future Rider Ride On - dyed on this occasion in blue, beige and pink - but also It has a collection of sports clothing.
"When I said I wanted to pose like this to my Puma family, they started laughing," Pedroche reveals in the same writing, adding a thank you to the trust placed by the firm: "it's been many years," he says.
Under the name "Forever Cristina", the line is designed in a palette of light tones, such as pastel pink or ranges of blue, and has a model of the aforementioned sneakers, a shopper bag, several t-shirts and sports shorts and A sweatshirt. In addition, all products are now available in the sports brand's online store and physical points of sale.
