Charlotte Tilbury has just become the first brand founded by a woman and the first beauty brand to sponsor the F1® Academy. It was last year when Formula 1 launched this all-female driver category with the aim of developing and preparing young drivers to progress to higher levels of competition.
"My passion and goal has always been to help everyone unleash the magic of confidence, a vision shared by Susie Wolff and F1® Academy. My brand was created for everyone, everywhere, and as a female founder "I am delighted to be the first beauty brand to support these powerful drivers through our partnership with the F1® Academy. We proudly support the incredible young women who are making waves in the fast-paced world of Formula 1," says the British .
This is the first global sports sponsorship in history for Charlotte Tilbury's brand, a firm that is sweeping sales thanks to its makeup and skin treatment products, such as the award-winning Magic Cream, Pillow Talk lipstick and makeup base. Hollywood Flawless Filter highlighter.
With this historic partnership, the brand seeks to empower the next generation of young women in motorsport and will continue Charlotte's mission to unleash the magic of confidence and make dreams come true.
Charlotte Tilbury will use her global platform to showcase the incredible F1 Academy drivers, helping them build their careers and highlighting their achievements and talent, so that a wider audience can learn about the opportunities the sport can offer women.
"This association celebrates strength, determination and the undeniable power of female excellence. It is about winning and daring to dream. I always say that you can shape your destiny, and that is why we have made it the mantra of this association, It's even printed on our F1® Academy race car!" says the makeup artist.
For her part, Susie Wolff MBE, General Director of F1® Academy, assures that, "it is a great privilege to collaborate with Charlotte Tilbury, a brand whose values coincide so much with ours. I want to thank Charlotte for believing in our mission and "Allow us to reach a new audience of young women to show them the opportunities our sport offers them. Our message to them is simple: dare to dream."
Throughout the 2024 F1® Academy season, Charlotte Tilbury will unveil the fifteen young F1 Academy drivers, all aged between 16 and 25. Charlotte Tilbury's car will be driven by Lola Lovinfosse, an 18-year-old French girl who has been competing since 2018.
Known as the "Charlotte Tilbury operated by Rodin" car, the vehicle will feature the brand's signature maroon and rose gold colors, featuring the iconic Charlotte Tilbury Hot Lips icon and Charlotte's mantra "Makeup Your Destiny!" (Make up your destiny!). The racing suits and helmets are also personalized with the brand's hallmarks.
