Arturo Valls returns to Antena 3 with a new project, El 1%. a contest that has taken the United Kingdom by storm and has already been broadcast with great success in countries such as France, Germany, Australia and Holland. A format “in which you can play again with the whole family and without needing great academic and cultural knowledge, but rather common sense, which is what makes the program different,” highlights its presenter in conversation with La Vanguardia. .
And what does that 1% of the title refer to? "All the questions asked in the program have been tested before with more than a thousand people and each of them has been correct by a percentage of people ranging from 90% to 1% and both the public and the contestants They have the challenge of guessing it,” answers Valls. The objective of the contest is to belong to the 1% club: one hundred contestants take on the game and, to win the prize, they must answer correctly a question that only 1% of the country would get right.
In addition to anonymous participants, in each edition of the contest, which Antena 3 premieres tomorrow, Wednesday after El hormiguero, four celebrities participate, “to show that celebrities are also wrong,” Valls comments with a laugh. Among those well-known faces are Eva González, Lolita Flores, Alberto Chicote, Miguel Lago, Soraya Arnelas and Nicolás Coronado.
Valls states that he was attracted to this contest by the possibility of “returning to that relationship with the contestant beyond the question and the answer, that dialogue that is established and those jokes that I make, like when they fail an answer that the 90% have answered correctly and I say 'What were you thinking?'" The questions that are raised are not of general culture, he insists, but rather have an important part of logic. “What weighs more, a kilo of iron or a kilo of straw?” he gives as an example.
At the beginning of the contest, each participant starts with a fixed amount of money. The game will start with questions that 90% of the population would get right. However, it will gradually get more complicated until the last person faces the question that only 1% would get right and has the option of taking the 100,000 euros prize. Each program consists of 15 questions that have already been answered by more than a thousand people in a study carried out on a “broad and representative audience of Spanish society.”
With El 1%, the popular presenter of shows like Ahora caigo or Mask singer returns to Antena 3 after having worked for other networks in recent years, such as That's my jam España for Movistar Plus, whose format was approved last week. passed by the Board of Directors of RTVE for its next broadcast on La 1.
