Not all tires are the same. They neither have the same technical characteristics nor perform the same functions. There are differences. Many. And since the tires act as the only point of contact between our car and the ground, they acquire a capital importance in terms of safety, because they are responsible for assuming most of the work when braking and turning. But its role in terms of energy savings is no less relevant.
This is why when the time comes to change the tires we should be clear about which brand to choose and then let a specialist advise us, since it is estimated that models with a low rolling resistance index allow us to save up to half a liter of fuel. every hundred kilometers compared to other less efficient ones. And, of course, we should understand that a tire for an urban utility vehicle is not the same as one for a 700 HP high-performance sports car. Or that one for a new generation electric car. At Michelin they know this very well.
Changing the tires on our cars is a more important decision than it may seem. And, of course, the price factor should not be decisive. Hardly ever. It is worth remembering, once again and although it is obvious, that tires are the only component of the vehicle that keeps us attached to the road. Safety, therefore, must be the main objective.
In the case of tires for electric vehicles, it must be taken into account that:
Fortunately, all Michelin tires are compatible with electric vehicles. But in addition, the brand has in its range of more specific tires for EVs such as the MICHELIN Pilot Sport EV, designed for sporty and ecological driving while being able to extend the battery range up to 60 km, or the MICHELIN e.PRIMACY , intended to save fuel and which can extend the range by up to 7% more.
Michelin has been improving people's mobility for more than 130 years. His contributions to the technological evolution of tires are innumerable and, in the case of automobiles, they contribute decisively to safety. And respect for the environment. To do this, they invest in R D i around 690 million euros per year, focusing on the tire of the future, a tire that is 100% sustainable.
In the midst of the electrification of the European market, with the combustion engine having an expiration date and with a revolution underway in personal mobility, Michelin once again establishes itself as a leading player. In fact, the importance of tires in mobility is not a new issue. More than 100 years ago, the first vehicle to exceed 100 km/h was electric and wore Michelin tires. Already then, the French manufacturer knew how to design a tire adapted to this type of vehicle. As is currently the case.
And the car and the tire form an inseparable pairing. Safety or driving pleasure depends on the tire, but also fuel consumption or CO₂ emissions. And, in the case of 100% electric cars, choosing a good tire can mean having the possibility of traveling more kilometers, having more autonomy. For example, with a tire designed for electric cars from the Michelin range you can gain up to 7% battery life. Or 20% gasoline savings in the case of a car with a combustion engine.
Michelin equips half of the car brands that produce electric vehicles. And that's not a coincidence. Michelin engineers work closely with leading electric vehicle manufacturers such as Porsche, BMW, BYD, Mercedes-Benz, Hyundai and Volkswagen.
Over the decades, Michelin has proven the performance of its racing tires around the world. However, today the nature of motorsport has changed. The challenge facing the brand is to develop fully sustainable tires for the mass market, whose design and production have a limited impact on the Earth's resources, biodiversity and CO₂ emissions, without diminishing the performance they have made the Michelin brand a success.
For this reason, more than ever, the world of competition serves as an invaluable testing ground and accelerator of technological innovation. The extreme conditions inherent in motorsport provide the opportunity to innovate, experiment in record time, learn, conceive new solutions and accelerate the development of sustainable solutions that benefit everyone.
