The holidays are the ideal time to rescue that book that we have wanted to start for a long time, cook that recipe that we never found time for or recover that podcast that we longed to listen to. From Comer La Vanguardia we bring you some episodes of the Stay to eat podcast so you can enjoy them calmly this summer.
The renowned publicist Toni Segarra stars in this chapter of the podcast Stay for a meal. We talked with him about post-pandemic anxiety, which he sees as a reflection of a society that has the most important issues quite resolved; about the change that advertising has undergone, the role of social networks - "when we say that the networks manipulate, we forget that the TV that the whole world watched manipulated us much more" -, the Catholic Church as a model of propaganda or the weight that will have artificial intelligence in our lives.
Segarra analyzes the figure of Elon Musk, whom he describes as a communication genius and highlights the eccentric, exhibitionist and provocative personality of this and other great communicators, from Trump to Mourinho.
With regard to his own work in the world of advertising, he assures that he would not be able to develop it without the limits imposed by working on commission, and he assures that a creative head, also in the kitchen, is much more fertile when limits are set.
The renowned publicist, who collaborates monthly as a columnist in Comer, gives his opinion on some of the most renowned Spanish chefs and gives his opinion on whether or not they are on the path to becoming a brand. He explains his collaboration with Dani García, whom he advised when communicating his decision to close the restaurant in which he had just obtained the third Michelin star, and about the evolution of this chef when it came to becoming in a brand.
Reflect on the figure of Ángel León and his contributions; about Andoni Aduriz, "more than a cook I see him as an intellectual and an artist, as well as a pathological curious person who likes to provoke"; about Dabiz Muñoz, whom he describes as a kind of Messi with an inordinate talent, capable of doing things that no one else does (“he is closer to Rosalía or Beyoncé than any other chef in Spain”). He also analyzes the figure of Albert Adrià, whom he praises for his brilliance and intelligence, or the Roca brothers, whom he considers to be the example of "profound, immense good sense" and of whom he assures that perhaps they are "those who are clearer about who are".
Segarra compares the figure of Ferran Adrià with that of Pelé and points out that while the former reinvented football and Brazil supported him - "soccer players emerged and became a country that represents a way of understanding football" - the case of Adrià is very different: "He gave rise to an unrepeatable generation of chefs, but he is not being valued." For him, Spain has the opportunity to be a benchmark as France has been for three centuries. "And that responsibility belongs to the Administration and to everyone."
You can subscribe to the Stay for a meal podcast or become a follower through the Spotify, Google podcast or Apple Podcast platforms. And so every time we release a new episode, you'll get a notification. Thanks for listening.
