The horse moves its legs in the air and time is suspended. All attentive to height, balance, elegance and the slightest friction that, like a match point, decides in milliseconds whether or not to overcome the obstacle. There is something in equestrian sports that goes beyond control and perfect execution to exude camaraderie, nobility and a balanced heart between rider and horse united in the same effort. They project a defined and concrete lifestyle, with the ability to adapt effortlessly to the vagaries of fashion and a society that changes at a gallop.
With Ralph Lauren, a polo player in full action with his mallet raised becomes a brand identity and reflection of a context that is imagined politely perfumed. Recognizable and secure, with that aura of timeless quiet luxury inspired by consistency, success and confidence.
“When I design I create a whole world. I imagine every detail, the place, the man, the woman, the clothes they wear, even the fragrance,” says the designer. In 1978 he was the first to launch, simultaneously, a men's and women's fragrance. He is the great master of weaving the threads that spin clothing, personality and an agenda with multiple entries that adapts to everyday life without fanfare.
In the stands of the Real Club de Polo de Barcelona, the olfactory proposals of Polo by Ralph Lauren also float in the air, like the horses that jump higher. They leave a trail that defines with subtlety and without invading spaces. Like the invisible armor of modern knights, they wear the colors of a winning team, whatever the outcome. Fruit of emotion and the moment, they make the choice simple. They are all iconic and impact from the top note. Comfortable to wear, they stand out for their good hold, the transparency of their formulation and for detecting new luxury ingredients without falling into gratuitous transgression.
The containers are now refillable, as dictated by the laws of essential sustainability. Worthy of a prize, we played to guess which trophy from the 111th International Show Jumping Competition would best fit their grades.
