Although during the outbreak of the Luis Rubiales case, social groups showed that 71% of the In August, a video was published of the players of the Spanish soccer team joking about the non-consensual kiss. 49% of the profiles then supported the former president of the Spanish Football Federation compared to 51% for the footballer. It is one of the conclusions of the latest study by the Observatory of Social Conversation in Spain of LLYC and La Vanguardia, carried out by the consulting firm Llorente y Cuenca.
This data contrasts with the greater degree of positions in favor of the player from the social strata, with a high participation of institutions (63%) and the media (89%), compared to a low participation of individuals. “The high silent mass shows the need for change and to achieve higher rates of commitment in society,” the report states in this regard.
Ibo Sanz, senior director of deep digital business strategy in Europe at LLYC, points out that the debate “has been led by politicians, media and associations, but the individual participation of companies, athletes and footballers has been missed.” In this case, he indicates “there should be no embarrassment or vertigo in positioning oneself.” The fact that there was a 71% percentage in favor of Hermoso reveals, on the other hand, almost a third (29%) of contrary positions.
The report indicates that the video of the players joking boosted online support for Rubiales by up to 143%, which translated into that almost tie of positions 51%-49%. According to Sanz, the demand of the manager's supporters that "a victim not only has to be one, but also appear to be one" represents a "double judgment that a woman faces, in a circumstance like this."
The report by the consulting firm Llorente y Cuenca highlights that the social tension in this debate was six times higher than that detected with the increase in the price of electricity. In the six weeks of analysis of this case, 9.5 million impacts were recorded from all over the world.
The impact of the Rubiales case has been widely disseminated in practically all countries on the planet. 55% of the active profiles that participated in the conversation were from the international community and generated 23% of the impacts. The main countries outside of Spain from which the debate was participated were the United States, the United Kingdom, Mexico, France and Argentina, which accounted for 26% of the active accounts in this conversation.
“The scope of this matter – observes Sanz – has been very high. It has not been an issue that is reduced to the pure Spanish sphere.” The report also compares the scope of the Rubiales case with the emergence of the movement
The appearance of this motto, which was compared to that of
Ibo Sanz finds a special participation of male soccer players missing from this social conversation, with a couple of exceptions. “There are people for whom the fact that some have not gotten wet stops other women from reporting that type of behavior.” The international profiles did not participate in the
