In a world where the real is scarce and has been overtaken by the superficial, the most popular dating application in our country, Tinder, has taken an interesting step towards renewing the way people connect online. After introducing new features linked to artificial intelligence and opening the range of relationships between users so that our friends and family can act as matchmakers, now there are functions aimed at making the experience of dating through an app more real.
With a focus on authenticity and the desire for more meaningful connections, Tinder has introduced new features designed to reflect the evolution in the way Generation Z seeks relationships. The news comes at a time of uncertainty for the platform, whose business has plummeted in recent months.
Tinder's "Future of Dating 2023" report has revealed that 69% of members of Generation Z feel the need to change conventional rules to adapt to a more modern and diverse society. With this premise, Tinder embarks on a journey to go beyond perfect photos and offer its users a more authentic connection experience.
The app, which has been at the forefront of creating connections since the introduction of the swipe feature, recognizes that there is more to each of us than what pictures can convey. Mark Van Ryswyk, Chief Product Officer at Tinder, says: "At Tinder we know that connecting today is increasingly about showing your authenticity and depth. There is a desire to find connections that go beyond the superficial."
The new features introduced seek to satisfy this need for authenticity and meaningful connection:
1. Customize your profile: This feature allows users to express their unique personality by answering questions that go beyond the basics. With questions like “The key to my heart is…” or “Two truths and a lie about me,” users can start more interesting conversations.
2. Profile test: Discover compatibility with potential partners through a fun test that reveals preferences and interests. Sharing answers on your profile provides deeper insight into who you are.
3. Basic Information Tags: Minimize guesswork by sharing crucial information about pets, living habits, zodiac sign, and more. Tags make it easy and fun to tell more about yourself and get to know your potential matches better.
4. Better reporting: An improved reporting system allows users to report specific elements of a profile, ensuring a safer and more respectful experience.
5. Interface redesign: With interface updates, Tinder offers a friendlier experience with improved animations and a new “It's a Match” screen designed to make each match special and engaging.
6. Dark mode: For those who prefer discretion and the night, Tinder introduces dark mode, being the only dating application that offers this function.
In this way, Tinder is committed to transforming the way people build connections online, prioritizing authenticity and depth over superficial appearance.
With these new features, the app strives to offer Generation Z the connected experience they crave in an ever-changing digital world.
