Multiópticas has gotten involved again on social networks with an advertising campaign for a new company, whose name is not given, for children's walkers in the countryside.
The objective of its marketing team is to raise awareness among families about childhood myopia, which is occurring in many boys and girls due to the use of mobile devices and being locked up at home. It encourages families to go out to breathe clean air and see nature, but images of a caregiver with children restrained in a harness have generated a lot of uncertainty.
Various influencers such as Laura Escanes or Tania Llasera participate in the videos talking about that fictitious company, which has generated even more controversy.
