The prestigious British magazine The Times recently published a guide with some of the best kept tourist secrets in Spain, a list of almost thirty hotels that, the publication explains, stand out from "the traditional" by being located in places that stand out for their exclusivity, elegance and gentleness. Vivood was included on that list, an Alicante hotel located in Benimantell, with views of the Guadalest mountain range, which is part of the already large Lanzadera quarry, Juan Roig's accelerator in Valencia.
In its communications department they still wonder how the magazine found its space, a landscape hotel built on a hill designed to make what they call "the luxury of escape" a reality. Appearance on the British list gave them "brand image, visibility" and the opportunity to approach the British public in a more natural way, they argue. Also, without advertising costs.
But the hotel, in addition to being a luxury, hides an entrepreneurial history. What today is an establishment of 35 suites and independent villas integrated into the mountains stands on an abandoned animal reserve. There the architects, led by Daniel Mayo, its founder and CEO, designed a self-dismantling housing project, mainly aimed at areas affected by natural disasters. They marketed them for a while until they decided to convert the idea into a hotel complex built in independent modules, raised on the ground based on "sustainable construction."
Designed and thought for the adult public, the hotel, which falls into the luxury category, has a price not suitable for all budgets. A weekend costs from 559 euros for a double room with lake views to just over 1,300 euros to sleep in a villa with a private pool, balcony, terrace and mountain views. All in all, there are many photographs that Instagram collects of clients posing with their backs to them in their rooms, giving unmistakable prominence to the mountains of Alicante.
The project therefore has a turning point. Well, that's when he joined Lanzadera in 2013, Juan Roig's project accelerator in Valencia, which ended up becoming what it is today. His communications team says that there was "a reflection" that gave way to the opportunity to convert it into a hotel establishment based on independent modules. Now they appeal to the company as well as tourists, and focus on hosting corporate events to open the door to other types of audiences.
However, his relationship with Marina de Empresas continues. Three years ago, the founder and CEO bought back the majority ownership of the company from Angels, Juan Roig's investment company. After the operation, the entrepreneur took over 80% of the company, while Angels thus recovered the 3.5 million euros invested, maintaining 20% of the shareholding of an entrepreneurial project developed in its quarry.
