It is a legendary fruit, which is part of our diet, our traditions and our culture. Even the biblical passion and temptation are named after him. There are studies that indicate that it already existed in prehistory, although others claim that the origin of the first apple tree dates back to 20,000 years ago.
Be that as it may, it is the most produced and popular fruit in the European Union and one of the most versatile fruits and the one that provides the most properties to our diet. But its consumption among the youngest is not widespread among centennials (15 to 25 years old) nor among the most mature, responsible for home purchases (30-45).
To encourage its consumption among the younger population, Afrucat, the Fruit Business Association of Catalonia, has launched a campaign, financed by the EU, that does not leave anyone indifferent. Its intention is to remind young people how easy it is to build a balanced life and how eating apples can help them.
But, how have the fruit producers of Catalonia decided to convince them to follow good customs since the times of the serpent and Eve? Well, reminding them, from the humor that being young also comes out and that what when you are young does not seem to matter, begins to matter sooner than you think.
Thus, the campaign challenges them to consider their lifestyle and start following a series of habits, such as hydrating well, exercising and resting.
The idea is for the TikTok generation to rethink that it is not very smart to feel immortal and to understand that starting to consume apples on a regular basis is a very good way to lay the first stone of a new balanced life. And hence the campaign motto: you have to start loving yourself and taking care of yourself like you take care of an apple.
