Sònia Morell "The jumpsuit for women in farms is born of indignation"

The second day on his pig farm, having just taken over from his father in the business, was revealing for Sònia Morell Bernadí, a rancher from Golmés.

Oliver Thansan
Oliver Thansan
27 December 2023 Wednesday 10:03
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Sònia Morell "The jumpsuit for women in farms is born of indignation"

The second day on his pig farm, having just taken over from his father in the business, was revealing for Sònia Morell Bernadí, a rancher from Golmés. When it was time to go to the bathroom, when she unzipped the jumpsuit she was wearing, she was left naked from the waist up.

“The main problem that women have, if we want to put on a jumpsuit, is that, when you go to the bathroom, you are left naked from the waist up. I found that she was naked, crouched down, making sure no one saw me, with her arms turned and holding the phone so that she wouldn't drop it. And my dignity? Where was she? ". This is how Sònia Morell tells of the great moment in which she thought of listening to another rancher, now her partner, Montse Cardona, and designing a jumpsuit designed for women. A horizontal zipper on her waist allows you to go to the bathroom without undressing.

“How could it be that in the 21st century, with automated farms, with biotechnology on farms, no one had thought about the needs of women when working?” Doesn't a woman deserve to feel good, comfortable, work comfortably, look beautiful, feel good? she asks herself rhetorically, convinced that you don't need much capital to fulfill equality plans.

He defines Monoa, his brand, as feminine in monkey. “We are creating a product for women, the feminine jumpsuit did not exist. In our logo, the feminine 'a' enters a masculine world because although women have always been linked to agriculture and livestock, little has been seen, greater visibility is necessary, for people to be aware that women have always been behind.”

Sonia, who came to livestock farming from banking and styling, for a time a personal image consultant, through her company T'he Trobat, is one of the twelve faces that started the project 'Lleida land of transformative women, promoted by the Government Delegation in Lleida to make visible village women who change their environment, examples of innovation in the rural economy. An initiative that, in the words of the Government delegate, Montse Bergés, wants to contribute to promoting a shared agenda of rural women who “work with the Government to overcome agropatriarchy, break double discrimination due to the fact of being women. of the town and make visible rural women who detect deficiencies and generate changes in the agricultural, social, cultural, or artistic environment.

They also started Maite Sainz de la Maza Benet (Els Alamús), architect specialist in earthen architecture; Remei Capitan Artacho (Balaguer), organizer of lay life tributes; Marta Rallo Arnau (Coscó), sociocultural anthropologist; Lourdes Mora Alsina, president of the Local Energy Community of Bellpuig; Nadia Tolsà Montedoro, co-owner of the Cooperativa al Centro la Vida del Bar Lo Centro in Maldà; Eva Bonet Baqué (L'Ametlla de Segarra), oenologist; Patricia McGuill Ferrari (Florejacs), narrator; Sara Boldú Botam (Les Borges Blanques), director; Sara Pons Arnal, sculptor from Granyena de les Garrigues; Sara Jové Balasch (La Pobla de Cérvoles, manager of Celler Mas Blanch i Jové and Gemma Llanes Sagarra (Ivars d'Urgell), regenerative agriculture fruit grower. And more and more women want to join the project. Sorority in Lleida.