The 2024 edition of CES, which defines itself as the largest digital gathering on the planet, is paying special attention to agriculture and livestock. This event, held during the second week of January in Las Vegas (United States), is promoted by the Consumer Technology Association, hence its name, and has brought together more than 130,000 attendees and 4,000 exhibitors.
With artificial intelligence as a nuclear issue—how not?!—and among companies from diverse sectors such as Intel, Walmart or Best Buy, the startup Plenty has emerged strongly. This is the manufacturer of advanced robot farms based in California, also in North America, whose approach aims to be revolutionary.
Its directors aspire to transform traditional cultivation in the countryside and have a significant impact on food. Thus, at a time when interest was focusing primarily on areas such as finance, security, health, transportation, commerce and even leisure, entertainment, shows and the media, they want place agriculture in a privileged position.
Its automatic devices plant and transplant vegetables, water them and care for them without human or animal intervention. In fact, their vertical farm models don't even need soil. Plenty spokespersons highlight that their method is very respectful of the environment, and that their prices are comparable to those of conventional items.
Concepts repeated ad nauseum at the 2024 CES and at many other similar events, without going any further, the Mobile World Congress in Barcelona, such as efficiency, sustainability and productivity, are capital for both engineers and customers of this signature. For this reason, those in charge hope that the enthusiasm for the catalog they are promoting is maintained.
Agriculture and the challenges of the rural world, therefore, have crept in among companion robots, smart belts for people with visual disabilities or household appliances connected to the Internet and linked to each other through the network. And, of course, among the news of the omnipresent, although not omnipotent, generative artificial intelligence.
