Advances in science have significantly increased the life expectancy of citizens. Logically, this entails the need for greater benefits and services for those people who, as the years go by, must face problems related to health or the correct management of savings, which must now serve to guarantee quality of life. for an increasingly longer period.
Savings solutions are an effective way to maintain purchasing power in retirement and be able to deal with unforeseen events. At the same time, the complementary help that private insurance offers us can be providential. This has been the case in the case of Juan Manuel F. and Gloria P., a couple from Barcelona who have been together for 27 years. He, after having worked throughout his life in the automotive sector, began to suffer from osteoarthritis that has progressed, considerably affecting his mobility. Gloria, for her part, has continued working in the clothing store that she has run for the last 15 years, until, in March 2023, she suffered a fall while renovating the window, which caused a hip fracture for which she has had to rest for a while. Luckily, they both had insurance products designed especially for their sector of the population that have made their lives considerably easier.
In the case of Juan Manuel, MAPFRE Dependency Insurance has allowed him to receive a monthly and lifelong benefit, which he was able to access from the moment the mobility difficulties arose, without having to wait for the formulation of the official statement. The company's expert was in charge of certifying his situation, based on objective medical criteria, so that he could begin receiving income as soon as possible. Likewise, thanks to Senior 55 Accident Insurance, Gloria was able to receive compensation and have help at home. This product covers up to 52 types of accidents caused by fractures, burns, severe trauma, sensory or mobility loss or amputations.
In addition, it offers up to 200 hours of support at home, in tasks such as washing and ironing clothes, personal hygiene, caring for dependent ascendants, rehabilitation or nursing sessions, and pet and plant care services. “In my case, Juan Manuel's situation made it impossible for me to go to a rehabilitation center,” explains Gloria, “so being able to work with a professional person at home was very important for him to be able to walk again in a short time. Also, while I couldn't move, they helped us with everyday chores.”
The situation that Juan Manuel and Gloria are experiencing is very common in many homes. In our country, currently, there are nearly 1,400,000 dependent people, and, unfortunately, not all of them can access public benefits that allow them to have a quality of life. Aware of this situation, MAPFRE decided to create a specific product that would provide protection to its clients, especially those who have worked for a lifetime and now want to enjoy a well-deserved rest. This service is part of “Senior Generation”, a complete value proposition that the insurer launched in 2020, aimed at those over 55 years of age. In order for their initiative to respond to the needs of this group, they first carried out a thorough investigation that allowed them to draw the following conclusion: the main concerns of this population group are savings and retirement; situations of self-dependency or that of close family members; and health and personal autonomy.
With this information, they developed a comprehensive proposal based on three pillars: the insurance products themselves; the benefits from the Club MAPFRE loyalty program; and the services of Savia, the digital health platform, and MULTIMAP, the company's company specialized in repairs and renovations, which offers solutions to adapt homes to the needs of older people.
