Meta wants to take advantage of the troubled river in which Twitter is found to fish for millions of followers around the world. Mark Zuckerberg's company plans to launch the Threads app tomorrow in the United States and on Friday in the rest of the world, a network that works, as seen in the screenshots of the Apple App Store – from At the moment it will not be for Android–, in a similar way to that of the platform that Elon Musk owns.
To try to speed up its adoption, Threads will pull the lists of followed users and followers from Instagram, although these are independent applications. The objective of transferring these contacts is that users can join easily by not having to start from scratch, but with a made base.
The definition of Threads that Meta makes in the App Store is that its new platform "is the place where communities meet to talk about everything, from the topics that interest you today to what will be trending tomorrow." “Whatever you're interested in,” he says, “you can follow and connect directly with your favorite creators and others who like the same things, or build your own loyal following to share your ideas, opinions and creativity with the world. world".
Among the little information available on the Meta app at the moment is its similarity to Twitter (where the chains of tweets are called threads ). You can mark the comments you like, comment, share and forward each of the publications.
One of the revealed features of Threads is common to the other Meta apps: its insatiable requirement for personal data. Among other things, by approving its conditions, the user will transfer health and fitness information, financial information, contact information, user content, browsing history, usage data, diagnostics, purchases, location, contacts, search history, identifiers and confidential information.
Threads seems to come at an ideal time, when Twitter is at its worst, with difficulties on several fronts and the discontent of a large part of its nearly 350 million users. Over the weekend, Elon Musk ordered a limit on the number of posts that can be seen each day as a measure to curb alleged massive data mining by artificial intelligence companies.
Musk tries to get the public to accept a minimum payment subscription (8 euros per month), but seeks to take advantage of other situations. Since last week, TweetDesk, a Twitter web app intended for advanced and professional users, has been malfunctioning. The problems coincide with the announcement yesterday that in a month it will be necessary to have a Twitter Blue paid subscription to be able to continue using it.
In the midst of that rivalry, Musk and Zuckerberg challenged each other to a wrestling match in Las Vegas a couple of weeks ago. The challenge continues.
