New challenges and new opportunities. The irruption of Generative Artificial Intelligence (AI) in the business field, cybersecurity, sustainability or EdTech are just some of the disruptions that are revolutionizing the future of organizations. International leaders have taken good note of these changes that are already a reality: today, half of the companies in Europe incorporate AI; and more than 40% of executives assume real commitments in their companies to move towards compliance with ESG criteria (environmental, social and corporate governance).
DES – Digital Enterprise Show 2023, the largest European event on exponential technologies and new business models, will offer a unique opportunity to more than 17,000 managers from 34 countries to reflect on all these issues and boost the competitiveness of companies, institutions, organizations and administrations .
From June 13 to 15, Malaga will become the technological capital of innovation, thus reinforcing its position as a hub of disruption in southern Europe. The DES2023 exhibition area will house 394 firms that will present their latest innovations and technological solutions in fields such as IA, hyper-automation, web 3.0, metaverse, cybersecurity, Data Intelligence, Multicloud, Blockchain, Internet of Things (IoT) or Clean Techs, for sectors that are in full evolution such as banking, manufacturing, health, mobility, commerce, marketing, tourism or energy.
Among the leading companies that will be present in the 2 pavilions of the Malaga Trade Fair and Conference Center (FYCMA), we can find Banco Santander, Clear Channel, Contents.com, Easyvista, Fhios, Globant, Grupo Aire, Havas Media Group, IBM , Inetum, Intel, KPMG, Kyndryl, Minsait, Oracle, Personio, RedK, Stratio, Tealium, Telefónica Tech, The Futurum Group, T-Systems, WeHumans, Vass or VMware, among many others. The event also has the support of the Digital Agency of Andalusia - Junta de Andalucía, the Provincial Council of Málaga, the Málaga City Council, as well as the Ministry of Industry, Commerce and Tourism, the Spanish Confederation of Small and Medium Company (CEPYME) and the European Commission.
Within the framework of this summit, the Digital Business World Congress will take place, the largest global meeting on disruptive technologies that will bring together 581 international experts in more than 270 sessions that will be held in 8 auditoriums. In this way, Malaga will receive the visit of names such as Vala Afshar, "digital evangelist" known worldwide for highlighting AI as the key to progress; or Shelly Palmer, Co-Founder of Metacademy considered a Top 1 Voice in Technology.
Also attending the event will be Nina Schick, an expert in generative AI and adviser to US President Joe Biden; David Wood, one of the pioneers of the smartphone industry who created the world's first operating system that brands like Nokia and Motorola have incorporated; Ben Hammersley, editor of Wired UK tech magazine, and creator of the term “podcast”; o Jerome C. Glenn, CEO of the Millennium Project think tank and independent consultant to the World Bank and the UN.
We must also mention Mónica Taher, one of the most influential people in business in Latin America in 2022, according to Bloomberg, and vice president of marketing at Rocketfue; or Roberto Gravilli, NATO colonel specializing in international security. In addition, a Ukrainian delegation led by Oleg Polovynko, CIO of the Kiev City Council, will explain how the city's digital strategies help prevent threats and save lives.
As a novelty, the meeting will feature the Energy
Given its relevance, the congress will dedicate a large part of its agenda to AI, addressing issues such as the revolution we are experiencing with GPT-4 and other Generative AI models that add value to professional activities by creating images, presentations, audio or videos. .
There will also be an opportunity to analyze how disruptive technologies impact areas such as employment, marketing, training or the digitization of public administration and the importance of cybersecurity will be analyzed, addressing strategies such as zero trust (or zero trust networks), in which the systematic verification of the user is prioritized. Likewise, success stories of the application of digital twins in fields such as mobility, Smart Cities or blockchain in banking will be announced.
The European Digital Mindset Awards 2023 will reward companies and organizations that have presented business models based on exponential technologies. And The Scale Up! World Summit, an event within DES2023 dedicated to the entrepreneurial ecosystem, where the most disruptive international startups will present their value proposals to become scaleups.
The technological tours will serve to discover the most advanced innovation from demos and real applications; and the DES2023 Brokerage Event, a business matchmaking event, will connect industry, science and professionals looking for potential partners in various fields. In total, there will be 3 days dedicated to understanding the visionary contributions that are already creating the world of tomorrow. The vertiginous changes that we are experiencing require knowledge so that we can extract the opportunities that they offer us and know how to recognize the challenges and risks that they entail, in order to make the best decisions. DES –Digital Enterprise Show 2023 will be the scenario in which all these issues will be addressed rigorously and in depth so that companies and organizations continue transforming their activity and adapting it to current possibilities and responding to challenges such as sustainability.
