Álvaro Morata, Atlético de Madrid's star striker, not only succeeds on the soccer fields but has made a surprising splash in the world of finance by becoming one of the majority shareholders of the successful Manolo Bakes bakery chain. In a strategic move together with his partners Pablo Nuño and Ángel Terres, Morata has invested the considerable sum of 60 million euros to acquire the entire candy company, in which he already had a stake for years.
The striker, who currently shines in the red and white jersey, is no stranger to the business world, and his foray as a majority shareholder in Manolo Bakes has caused a media stir. The chain, recognized for its famous 'manolitos', currently has 42 stores in Spain.
With the objective of reaching 100 stores in Spanish territory and exploring the international market, the arrival of Morata to the management of the company represents a significant boost to achieve these objectives. In fact, together with his partners, the footballer commented that among his expansion plans are the opening of stores in the United States, Latin America and the Middle East. They also closed an agreement in Portugal with a local partner to open 15 more establishments.
The news generated confusion, and the pastry chain had to issue an official statement to clarify some points. The company flatly denied its total sale to Morata and denied information about the alleged sale of the footballer's shares just hours after the news broke.
Manolo Bakes specified that Álvaro Morata continues to be a shareholder of the chain, forming part of the company De Boca en Boca SL together with Pablo Nuño and Ángel Terres, who are co-CEOs of the company. The recent entry of the British fund VGO Capital as a shareholder, valued at approximately 60 million euros, has strengthened the company's position and has allowed its international expansion.
Morata, now the owner of a significant part of the brand, not only demonstrates his prowess on the playing field, but also his ability to invest and diversify his assets in the competitive business world. The Manolo Bakes brand, with Morata at the helm, is preparing to write a new sweet chapter in its history, conquering markets and palates around the world.
