2023 was crowned the year of tourism recovery after the setback caused to the sector by the strict limitations imposed by the pandemic. The fever to travel, the further the better, reached its peak last summer, when, in the specific case of Spain, with specific exceptions, the number of tourists reached that recorded in 2019.
We start 2024 with more desire to travel, if possible. However, the needs and desires to know the world are no longer the same as they were five years ago. Society has changed and travelers seek experiences in which well-being and good company prevail. Trends emerge and, with them, new words; words that sometimes seem somewhat bizarre to us but that, in short, point out the formulas that will shape future trips.
Concepts such as glamping - glamorous camping - or champing - staying in old churches - which only a few years ago sounded strange, have made their way into our vocabulary. In all likelihood, the same will happen with the words that begin to reach our ears. Club Med has compiled the six current travel trends and their resulting buzzwords, essential if you want to stay up to date.
The concept is not something new, but it is fully on the rise. It is a neologism derived from the words "grandpa" and "camping", and it is a practice that has been carried out for decades: trips by grandparents and grandchildren. The trend of skip-gen vacations, that is, trips without the intermediate generation - that of the parents -, consolidated especially since the pandemic, is a form of disconnection and reunion aimed at sharing outdoor experiences, complemented with comfortable equipment for grandparents. Rabeea Ansari, general director for Southern Europe and Emerging Markets at Club Med, justifies gramping as "the best way to strengthen intergenerational family ties."
In contrast to the consolidated concept of bleisure - a business trip complemented by a tourist stay - lisness puts pleasure first. While it is true that both terms refer to the combination of work and leisure, the relationship between the two has changed, prioritizing enjoyment. While in bleisure the focus is on adding a few extra days of rest at the end of the business trip, lisness seeks a fuller personal experience, moving work to the background. For this reason, journeys are increasingly longer - they can last for months - and the times dedicated to one activity or another are reversed compared to the past.
For more than one person, spafari could mislead. This is not a typographical error, but rather the fusion of two concepts: spa and safari. The neologism responds to a new and growing demand for trips to the African continent that combine adventure and a relaxing experience, a trend to be taken into account in the near future, to which numerous celebrities have already joined, such as Rihanna or the Italian influencer. Chiara Ferragni. In this sense, luxurious safari lodges equipped with complete facilities that offer the latest spa treatments in the jungle are proliferating.
This Anglo-Saxon term is used to designate a type of trip designed to help overcome moments of personal difficulties, stress, negativity or sadness. It defines something similar to a restorative vacation. For this reason, painmoon pays special attention to the universe of personal well-being treatments, sports and outdoor activities. Meditation, yoga, thermal circuits, hiking... The goal is to return from the trip with renewed energy.
What is a minimoon? The answer is simple: it is a short romantic getaway of just over a weekend, a small honeymoon that couples take in the days or weeks after the wedding, which allows them to take a break and rest from the stress of marriage. organization of a wedding. This concept, which has been gaining popularity in recent times, does not mean giving up the big honeymoon, but rather it is an appetizer to a great trip that can be planned more calmly and with a larger budget. Rabeea Ansari justifies the success of this trend due to the change in the calendar that honeymoons have experienced. According to her, "for couples today it is not easy to combine vacations with work, save extra money for an important trip or simply wait for the right season to go to the destination of their dreams." For this reason, the solution is a minimoon.
The Lord of the Rings was a phenomenon, and not only in the film scene, but also in the field of travel, when New Zealand rediscovered new streams of tourists curious to see the settings of the mythical saga in person. And set-jetting is the trend of traveling to destinations that have been filming locations for movies and series, a phenomenon that is only growing. The success of television platforms, especially during the pandemic, and the popularity of their new installments have turned the programs into great sources of inspiration to do things. Outlander, The White Lotus, Bridgerton, Game of Thrones... Who gives more?
