More than three million unique viewers yesterday had Princess Leonor's swearing in of the Constitution, which represents a screen share of 69% and an average audience of 2.4 million viewers, according to the audience analysis report prepared by Barlovento Communication with Kantar data.
That is, 7 out of 10 viewers followed the quintessential event for the Royal Family this year.
The peak moment was between 11:37 and 11:38, when several networks connected to watch Leonor take the oath, and the screen share rose to 71.8%, representing 2.6 million unique viewers.
Madrid was the community that followed the event the most, with a screen share of 88.2%; while in Catalonia it aroused the least interest, remaining at 50.5%. The second autonomous community in which the most viewers were watching the Oath of the Constitution of Infanta Leonor was Castilla León, with a share of 87.4%. And in third position is the Balearic Islands, with 83.7%.
On the opposite side, that is, where there was less television following, in addition to Catalonia, is Andalusia, with 59.3% and the Basque Country, with 61.1%.
Regarding the viewer profile, women were more attentive to the event, representing 73.8% of the screen share, compared to men whose figure drops to 62.3%.
And for television networks, La 1 took the cake, achieving 27.5% of the screen, followed by Antena 3, with a share of 13.2%, Telecinco, with 13%, La Sexta, 6.9%. and the 24 Horas channel, with 5%.
