The GuinotPrunera real estate group is finalizing an "important" purchase in Barcelona and another in Terrassa to gain business and reach a turnover of 12-13 million euros this year, 25% more than the current figures. The forecast is to complete the acquisitions, already advanced, in September.
The company, specializing in real estate asset management, property administration –both rentals and communities– and property marketing, provides services from REITs with 1,500 homes to medium and small owners. “The client has the asset, we are the operators who manage the day to day. The incidents, the collection of receipts, the procedures, the search for tenants...", explains Jordi Tomàs, CEO, about the most repeated dynamic.
GuinotPrunera thus advances in its growth plans after announcing in July the merger with Newland Property Management, a Barcelona-based firm dedicated to property management. “It was a very complementary portfolio.” After the operation, the GuinotPrunera partners maintain a majority stake, it is detailed.
Once the merger was completed, they bought the Egarense company Vidal Gomà, also in asset management, community administration and real estate brokerage. With both operations, the turnover has gone from 7 to 10 million euros. At the moment it has a staff of 120 workers. Purchases are not something alien to the group's activity. In 2009, it began a phase of inorganic growth that has involved 6 acquisitions until 2022. "Now we are accelerating," says Tomàs. Together with "organic growth by attracting customers", they have doubled their income in less than a decade. The manager explains that the sector is fragmented, with a lot of small companies, and there is a tendency towards concentration.
The group, centenary and founded in 1905, manages "10,000 entities" between floors, parking lots, premises and offices, and manages 1,000 communities. 60% of the turnover comes from Barcelona. With all the activity in Catalonia and offices in the capital, Terrassa, Girona, Molins de Rei, Sant Feliu de Llobregat and Cardedeu, it plans to grow in the rest of Spain, something that is currently under study. In 2022, it sold 1,100 rentals and closed 151 sales. This year it foresees 1,500 in total.
The sector is still pending the Housing law, with more regulation in rent. “The owner with some net worth may keep the apartments, but the big investors can stop looking here,” he warns.
